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DISC
DISC Personality Profiles
Understand People. Build Trust. Grow Faster.
What is DISC?
DISC is a powerful behavioral assessment tool that helps you understand how people communicate, make decisions, and respond to challenges. The four personality styles—Dominance, Influence, Steadiness, and Conscientiousness—reveal how individuals are wired and what motivates them.
At PCN, we use DISC to equip agents with the tools to connect faster, communicate clearly, and build lasting relationships with clients, colleagues, and teams.
Why DISC Matters in Real Estate?
Real estate is not just about transactions—it's about people. DISC helps you:
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Speak your client’s language
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Adapt your approach for better rapport
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Handle objections with emotional intelligence
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Improve your lead conversion and follow-up
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Build trust quickly in listing and buyer appointments
When you understand DISC, you stop guessing and start connecting.
How DISC Enhances Coaching
DISC isn’t just for clients—it transforms your coaching experience too. At PCN, we use DISC to tailor our coaching to your personality and learning style, which helps you:
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Set goals in a way that matches your natural pace
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Build routines that actually work for you
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Receive feedback in a way that motivates, not discourages
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Understand your blind spots and growth opportunities
Whether you're a high-driving “D” or a thoughtful “C,” our coaches know how to meet you where you are—and move you forward with clarity and confidence.
Who Is DISC For?
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New agents learning to navigate conversations
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Experienced agents looking to increase influence and retention
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Team leaders building culture and recruiting talent
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Commercial and property management professionals managing complex relationships
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Anyone who wants to lead better, sell smarter, and serve more effectively
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